Web development is one of the most important pieces of an SEO program. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. The Web search engines make use …

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your …

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress …

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. The truth …

If a site is using fancier services like Rackspace or Akamai, then they’re probably serious about their performance. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you …

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Before you do anything, map out your existing website …

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you …

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. In business, regardless of the …

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). These can help people to quickly scan the page and find the information they’re looking for. Many small business owners …

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool …

Have a think about all the ways in which you can attract inbound links to your website. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can …

Do you know if it is working for you and bringing you more clients? Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. One of the most important optimisation measures for a …

Systems are changing and so local SEO is more important than ever for local businesses. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users …

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Over the last decade, Google has narrowed down its focus to ensure that …

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. When it comes to out-competing competitor pages, you …

In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. Long page descriptions will only be partially shown in search results and short descriptions …

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. Since the ascent of Google as the world’s #1 search engine, links have been the primary …

Backlinks can bring in highly targeted, valuable traffic from referring websites. Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you to avoid those thin content flags that can hold you …

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Google doesn’t only …

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. Every page should be given a title that …

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. Website optimization is a long-term process which requires carefully tracking all your …

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing …

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

Almost every business with international expansion on the brain will end up conducting some sort of market research. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge …

Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. We should expect to see search within social start to matter more and …

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Quality always trumps quantity. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google …

Search Engine Optimization is true scientific method that works. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in …

When you add a link to your website, you are inviting users to leave your site. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising …

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! In …

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Kiting internet trends is one of the most …

Ask yourself if people would even search for this content. An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. In the search engines’ algorithmic analysis, these websites aren’t offering …

Many questions consumers ask these apps are questions on what services are nearby. High authority links are great, but in my opinion, relevant links win the game every time. Search engines are the key to making your site more than a fading mirage in the desert. Reviewing Your Website’s …

Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively. The Internet a crowded and noisy place, so when you search for something online …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. A short click, on the other hand, is when a user …

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. copying the content from someone else’s website. Make absolutely certain that your NAP …

Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. All internal links …

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when …

If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have …

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. . If your site is using the same tags for all the pages …

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. You …

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Your customers are looking for answers to questions, or resolutions for problems they’re having. Understanding the current health of your website from …

If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks …

‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. You know how sometimes people hide content on the mobile version of their page? Obviously, there are exceptions to this, like spam-bots. We get something to measure, something to hold …

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. If you have a simple HTML-based site, moving hosting providers is …

The fastest turn around in organic traffic comes from small tweaks to existing pages. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places …

However, much like onions (and ogres), SEO has many layers. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. To prove your value and make the most …