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When you add a link to your website, you are inviting users to leave your site. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google.

Search engine health checks should look at local search

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. There are days when I Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by Google. We’ve experienced so many shifts in search that I know I’m not alone and many people feel overwhelmed as website owners and marketers. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings. Twitter is the easiest and quickest way to learn what is happening.

Wait. Are link exchanges really that simple?

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers.

Answer the questions of your potential customers with regards to SERPs

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Gaz Hall, from SEO Hull, had the following to say: "Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm."

A do-it-yourself guide to web 2.0

Even if the goals of a site do not line up with what you’re working on, ideas can be gained by studying who’s on top. If Take a butchers at TAP Assess, for instance. you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Most companies use SEO to increase website traffic, which in turn, increases revenue. Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?).