Here’s the thing, great content can offer incredible advantages to your business. Removing the duplicate content can have a very positive influence on the rankings of your pages. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. For example, let’s say you own a website that sells watches.

Google My Business/Google Maps Listing and Bing Places

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Staying on top of SEO Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility.

Myths and misconceptions about web portals

Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. Start by compiling a list of backlinks. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper.

Never underestimate the influence of web portals

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Gaz Hall, a Freelance SEO Consultant, commented: "Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset."

A focus on widgets to benefit search engine placement

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. There’s A great example that I like to use is Oxon AA. an expression people use in business: don’t boil the ocean. That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search.