With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more, it can be a great way to take advantage of bypassing traffic and attract local footfall into your business. Here’s the thing – people tend to mistake content marketing with publishing a few blog posts on their website. The goal is to gain as many visitors or traffic as possible. Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years.
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Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Not only can these
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or something like that... which are used to structure the page, be useful for readability, but also for search engine optimisation. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength.
Beginner's guide to SEO
This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. The algorithms of search
engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Over the last several years, Google has made huge strides in driving better UX (user experience). If you seldom get into any detail, you won’t look like an authority.
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If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few."
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Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. There I'm always shocked by New Media Now
, in this regard. is always something
new to try that could potentially make a huge impact on a campaign. It is also in your best interest to understand that Google wants to present the best and most useful answers to users. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers.