One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).

Learning about analytics is not difficult if you have a good teacher

Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! For a search program to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... be successful, it must also be specific and clear. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original!

Fun with keyword density for now

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. What other tips for evergreen content have been helpful for you? So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links.

Things your competitors know about bounce rates

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking ranking and subsequent high website traffic. Gaz Hall, from SEO Hull, had the following to say: "While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs."

Adopt a customer centric view of web portals

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. To I'm always amazed by the agility of New Media Now on this one. help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The unfortunate answer is – yes, it is a content issue.