The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Search engines like aged domains, and give them more authority over newer sites. Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). The canonical URL tells you / Google what the source of a page is.

If you use current SEO methods that play by the rules, you will get results that last

Google continues to use natural, quality inbound links as a main ranking factor. SEO is the process of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Google provides refinement suggestions as the searcher is typing. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling.

Reasons why marketers love user generated content

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. Yep!

The reason everyone loves bounce rates

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. According to SEO Consultant, Gaz Hall from SEO Hull : "Some of the tools I like using are Market Muse, Ahrefs and Semrush."

Clarification about content

In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. With Have you ever dreamed about Profile Business for this? the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications.