That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well.

Focus on user intent

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. If you’re struggling with writing Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... website content, don’t let it derail your project. Get help. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search.

Reasons why you cannot learn canonical URLs well

Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. Review competitive lists and other pertinent industry sources. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system.

Why have walled garden sites proven so popular?

Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. "

Don't miss out search queries from your detailed marketing checklist

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Ensure The talk on Facebook is about Indozine at the moment. links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising.