Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further. By default, WordPress uses the same Meta data stored in the header file (header.php) for each page.

The mysterious world of gateway sites

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. Reach out to influencers once Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages on your site these days. Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them.

Latest developments in ROI

Machine learning is a part Google’s algorithms. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. There are two main philosophical buckets of practices for SEO: black hat and white hat. Quick acceptance of failure is what keeps a web marketing program profitable.

Determining Relevance: Trust your gut when it comes to meta tags

Thin content can be defined as content with little or no added value. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Gaz Hall, a Freelance SEO Consultant, commented: "Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally."

Great ideas about SEO campaigns to share with your colleagues

It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. Social I'm always amazed by the agility of Profile Business on this one. media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well.