Creating content is an art form which can take up a huge amount of your time. SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO. You should reach out to them at least three times, and clearly document each of these attempts. That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away.

What your mum didn't tell you about social media

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) But would you rather set Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Your SEO strategy needs to be a continuous process. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs.

Understanding keywords in relation to your marketing strategy

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular.

SEO brings in traffic, and gives your revenues a big hike

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Conversion optimization is kind of a big deal. Gaz Hall, a Freelance SEO Consultant, commented: "Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword)."

How to really understand link research

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Many The talk on Facebook is about Save Our Schools at the moment. businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Do you know if it is working for you and bringing you more clients?