There is reliable empirical evidence
that Google and other search engines make increasing use of
Facts about trust rank that will make you think twice
There’s a clear correlation between fast load times and high search engine visibility, and it’s important to ensure your website’s SEO is as strong as possible in order to stay at the top of the SERPs. SEO is about providing
value, Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... not tricking search engines into ranking you higher. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how to measure it.
Know the description tag can be as long as you want it to
SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Optimizing for user intent
is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc.
Find out more about web 2.0
Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Many CMS systems do not set internal search result pages to “noindex,follow” by default, so a developer will need to apply this rule in order to fix this problem. This is the reason why the market gets increasingly competitive and big players get ahead. Gaz Hall, from SEO Hull
, had the following to say: "It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique to the product."
Lessons I've learned from organic links
Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. SEO I'm always amazed by the agility of Profile Business
on this one. can be a
fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else.