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The content and physical piece of the puzzle is referred to as on-page SEO. It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.

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An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. I’m happy to share some Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... ways to work more of them into your content strategy. Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO’s budget. We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing.

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Competitor analysis is a lot easier when you have the right tools. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. SEO can help your business grow and meet your business objectives. Is your homepage title tag duplicated on another web page?

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You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or Flash, nobody uses Flash anymore, and in that case, that’s when you run into problems where SEO is difficult because SEO is an afterthought. Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.)."

Little known ways to improve positioning through the use of RSS feeds

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Because I'm always amazed by the agility of New Media Now on this one. of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Some websites are great and are ideally search engine-friendly, but many we come across are not.