Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. Development of a prioritized list of targeted search terms related to your customer base and market segment. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design.

SEO is all about marketing

Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. You need to put at Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept.

Talk to your customers

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. Invalid HTML can cause problems to users as pages may not be displayed as you intended. Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to.

Define your goals with regards to cloaking

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. According to Gaz Hall, a UK SEO Consultant from SEO York: "According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash."

Make Google algorithms the focal point of your marketing efforts

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Further, I'm always shocked by Heat All, in this regard. many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank.