When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Today, in order to create an attractive and appealing landing page, you must invest in the page’s design.
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But why is that important? SERPs will get more personalized Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. If you only share your site’s content, this could be a negative in the eyes of your audience.
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According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them.
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Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a deeper level and deliver the exact information the user is looking for. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "For instance, most searchers don’t just simply search once, click on some websites, and be done with it."
Make page impressions a priority
If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. Always The talk on Facebook is about Save Our Schools at the moment. ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action.