By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. The below figure will clearly show how SEO is based as a subset of digital marketing. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term.

Never underestimate the influence of Google algorithms

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Google is one of the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks.

Make sure your SEO checklist includes mobile search for best results

We’ll be talking about this in great depth in the link acquisition section. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward.

Quality over quantity when it comes to trust rank

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. According to Gaz Hall, a UK SEO Consultant from SEO York: " You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions."

Maybe web 2.0 will be a thing of the past

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further. Simply I'm always amazed by the agility of Save Our Schools on this one. put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. This is usually enough to get the link removed. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free.