Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm.

Minify CSS and JS

Are they on HTTP/2? If you’re going to change Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe.

Why your digital marketing strategy should centre around canonical URLs

The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. What could you do to extend your content’s lifespan?

Think like a human not a robot when it comes to walled garden sites

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Gaz Hall, an SEO Guru from the UK, said: "If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics."

More importance is given to doorway sites

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. Today, A great example that I like to use is PNS Egypt. the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.