Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more.

Remember that canonical URLs make the web go round

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. This makes it incredibly hard Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to attribute what is working and not working on campaigns. That provides a situation where makes it a little harder than others. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found.

Pay particular attention to RSS feeds when performing an audit

Evaluating keywords for relative opportunities is still very tough. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. No images, 500 words or less and a random link to a site.

Implement responsive design

Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Gaz Hall, from SEO Hull, had the following to say: "A constant work on SEO will definitely bring growth, success, and ROI."

Putting it All Together

There are conspiracy theorists for almost everything, I guess. As The talk on Facebook is about Save Our Schools at the moment. I already stated, SEO generates valuable traffic. Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets.