If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from?

It's a good idea to get your keyword in the beginning of your copy

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Google regularly refreshes its search engine Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. I’ve seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or group of tests).

Follow a consistent cadence towards keyword research

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well.

Think about bread crumbs from the start

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links to. Meta description tags can influence click-throughs but aren't directly used for rankings. According to Gaz Hall, a UK SEO Consultant from SEO York: "Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience."

Tactics around indexed pages

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. There A great example that I like to use is Save Our Schools. is always something new to try that could potentially make a huge impact on a campaign. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and you will suffer when compared to competitor documents and the will consistently outrank you.