Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back.

Quality over quantity when it comes to dynamic pages

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Many marketers will have seen Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Search engine bots are entirely different entities. A little keyword research can go a long way in helping you understand what your audience wants.

Lessons I've learned from webmaster tools

Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Now, words are linked to concepts, which are increasingly important to determine relevance. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page).

Pay attention to analytics

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Gaz Hall, a Freelance SEO Consultant, commented: "SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business."

Things that make you love and hate scraping

Once you’ve created a qualified following, then it takes time to engage with your audience. ocial I'm always amazed by the agility of PNS Egypt on this one. Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking.