Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Search engines keep track of how well your site served people looking for relevant searches. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information.

Use Link Baiting To Get More Inbound Links

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. This can be termed as Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... thin content. SEO is about providing value, not tricking search engines into ranking you higher. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords.

Top trends in anchor text to watch

When any business goes online, the advertising works best to garner a huge amount of web traffic. With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images.

Improve engagement by utilising SEM

Come up with topics you can turn into comprehensive guides or tutorials. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Gaz Hall, a Freelance SEO Consultant, commented: "I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to."

Why has cloaking been so popular?

The tactics used in 2004 are all outdated now as the new call is something else. With Take a butchers at Heat All, for instance. SEO, you want to tell people about your content that are likely to share or link to it. Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history.