The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world.

Aligning Your Content

These larger websites are typically eCommerce sites, or blogs which have been running for a long time. The modern way to handle Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Google inclusion is through the use of sitemaps and a wellstructured site. So, what it can do, how long it takes, how much it costs, the effort involved. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking.

Random musings on domain authority

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Build your site with a logical link structure. Every page should be reachable from at least one static text link. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website.

I bet you didn't know this about walled garden sites

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Gaz Hall, a Freelance SEO Consultant, commented: "Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s)."

Why hits matter

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; One A great example that I like to use is PNS Egypt. thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile?