SEO Errors and How to Remedy Them

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. The truth …

more ...

Make CTR your centre of attention

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you …

more ...

The hidden agenda of search engine spiders

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. Since the ascent of Google as the world’s #1 search engine, links have been the primary …

more ...

The worst advice I've heard about domain authority

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. Website optimization is a long-term process which requires carefully tracking all your …

more ...

More focus is put on page impressions

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

more ...

One important aspect is link bait

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! In …

more ...

The ultimate revelation of widgets

Ask yourself if people would even search for this content. An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. In the search engines’ algorithmic analysis, these websites aren’t offering …

more ...

Never underestimate the influence of splogs

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. A short click, on the other hand, is when a user …

more ...

Follow SEO best-practices

Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. All internal links …

more ...


Consider keywords at the inception

The fastest turn around in organic traffic comes from small tweaks to existing pages. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places …

more ...

Types of site changes brought on by citations

However, much like onions (and ogres), SEO has many layers. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. To prove your value and make the most …

more ...


Great ideas about javascript to share with your colleagues

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site …

more ...

I bet you didn't know this about offsite SEO

In other words, with SEO, half the battle is won before it even starts. Let me explain. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their …

more ...

What everyone ought to know about webmaster tools

Social is an ever-changing element that delivers relevant experiences. Test your website URL in Google’s Mobile Friendly test for this. This will not only improve your ranking, but will make your site much more valuable to your visitor. While it’s tempting to bribe your way into credibility, it …

more ...

Start simple, but don't forget javascript

Optimizing page titles for search is best done finding a balance between volume and intent. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it …

more ...

How to diagnose link research related issues

RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. Make it clear on your own Web site that you want links - ask for them directly and make it …

more ...


Should more importance be given to SEM for search marketing?

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Readability …

more ...



Adopt a customer centric view of cloaking

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to …

more ...

Start simple, but don't forget splogs

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

more ...

Latest developments in offsite SEO

If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. Using your focus keyword in the headline can also be a good idea …

more ...

My thoughts on nofollow links

From a marketing standpoint, you can refine a website to target a niche audience. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. The appearance of search engine results pages is constantly in flux due …

more ...

Make SERPs the focal point of your marketing efforts

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

more ...

What your mum didn't tell you about metrics

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

more ...


Make hits the focal point of your marketing efforts

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. To optimise your website successfully it is fundamental to understand how …

more ...

Link out only to relevant websites

Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Sounds easy, right? If you maintain a blog, of course you want the traffic to your blog to grow. But what if …

more ...

Tactics around html

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward. But by 2010 …

more ...

A focus on widgets to benefit search engine placement

Here’s the thing, great content can offer incredible advantages to your business. Removing the duplicate content can have a very positive influence on the rankings of your pages. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and …

more ...

Self-publishing Parasite SEO based purely on bounce rates

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create …

more ...


Education is the best legacy when it comes to landing pages

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Google reshaped its search algorithm to deal with the …

more ...

Why hits matter

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. This means that search engines are starting to give …

more ...

What your mum didn't tell you about conversion rates

You have to schedule daily time into your routine for the SEO attempt. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Search optimization is not only reading and …

more ...

Write a 1000+ words article about CTR

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Backlinks give the impression that you're an authority in your given industry. Google …

more ...

Its all about inbound links

In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. So getting your website …

more ...

Make metrics the focal point of your marketing efforts

While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before …

more ...

The hidden agenda of indexed pages

Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Perfect …

more ...



Increase Organic Traffic by the manipulation of anchor text

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links …

more ...

You must have a strong web foundation

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Instead of simply copying these phrases, youull write your content with the intent …

more ...



Aligning your goals in relation to dynamic pages

Backlinks can bring in highly targeted, valuable traffic from referring websites. If resources are sufficient, it’s ideal to have both in-house and agency search marketers collaborating together. Search engines will not consider your site to be an authority if the links are only emanating from one type of source …

more ...

Carve out time for concentrating on hits

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. You certainly don’t want to see your visitors land on your home page and immediately bounce …

more ...