Understand about SERPs

If a site is using fancier services like Rackspace or Akamai, then they’re probably serious about their performance. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you …

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Write about backlinks

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. Every page should be given a title that …

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This story about link bait will haunt you forever

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Reasons why marketers love link exchanges

Almost every business with international expansion on the brain will end up conducting some sort of market research. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge …

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Reasons that marketers love non reciprocal links

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. copying the content from someone else’s website. Make absolutely certain that your NAP …

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Adopt a customer centric view of web portals

One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. For instance, a blog post providing special …

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Make a good use of nofollow links

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Stop marketing to audiences and instead market to customers at scale. What are they getting in exchange for coming to your site? Decisions must be made at the outset of any …

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Succeeding in SEO means paying attention to html

While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even …

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Try to target a hungry crowd by paying attention to content

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Guest articles are a good way of improving your branding and getting …

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Education is the best legacy when it comes to keyword research

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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Headings and text links

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! This is …

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Personalization counts: how does link research fit into this?

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. High-quality, timeless content performs better in search engines than short-lived articles. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to …

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Naturally use the keyword throughout the content

When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. So many people overlook it. As you know, it’s not enough to just do “on page” corrections and create quality content. Amazing content—evergreen or not—is highly …

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Fun with authority sites for now

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Make your content much more linkable and likable

Why are you the right choice? Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that …

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Be clear, truthful and accurate when it comes to conversion rates

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere …

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Things your competitors know about googlebot crawlers

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered …

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Make a good use of your competitors’ keywords

Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Longer posts provide more value for readers, but only if they’re of great quality. Title …

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Expand your non reciprocal link as necessary

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Search engine optimization (SEO) is the process in which affects the visibility of a website …

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Make hits your centre of attention

This is why hiring a reputable SEO company is important. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and …

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Quick tips regarding conversion rates

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century business practices. Targeting the keywords to rank in first page of …

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Things your competitors know about meta tags

It’s important to have your keywords in titles, URLs, subheadings and body text. Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. When search engines crawl a site, they hope …

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Unexpected ways javascript can help with getting your website noticed

They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Aside from the search engine optimisation benefits, great content is only successful …

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How to survive your first encounter with RSS feeds

Machine learning is a part Google’s algorithms. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. To prepare for voice search, you …

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Thinking about web 2.0 makes everything OK

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. When you do the same search queries over time, it will start to become clear what is trending up and down. It’s no surprise that customers are tired of being sold …

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High advertisement ratio can be mitigated by using landing pages

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: A title should be 50-60 characters and a description should be 155-160 characters. A well-curated email list can drive revenue …

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Takeaway tips for link building

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Google consistently changes its preferences as to what …

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Wait. Are 301 redirects really that simple?

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans …

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What's the story about backlinks

of your site and what has changed since last time. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Businesses that stick to …

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Design + link bait = Greatness

Is this project a competitor trying to look like someone else? Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. We all know that getting backlinks (a.k.a …

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Make text links a priority

By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making …

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Under the Google radar

Check the company’s reputation, have any of their clients had a Google penalty? To be able to write comfortably for different industries can take a lot of time and research. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about …

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Clarification about doorway sites

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting …

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Conversions are Truly the Only Thing that Matters

While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising …

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Adopt a customer centric view of comment spam

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Why your digital marketing strategy should centre around forums

However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last …

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Optimise your site, paying special attention to keyword density

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Google’s Panda update was aimed at improving the quality of search results for their users. To add a map to your website, you need to include code from Google Developers. Along with the …

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Reasons why you cannot learn anchor text well

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds …

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Concentrate on actionable analytics

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Search behavior is always changing, so search engine companies keep improving their …

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Things that make you love and hate scraping

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the …

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Write a 1000+ words article about sitemaps

The best way to impact your website's domain authority is to institute best SEO practices. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. They were searching with clunky phrases like “flower delivery new york.” Now …

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