A focus on gateway sites to benefit search engine placement

Web development is one of the most important pieces of an SEO program. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. The Web search engines make use …

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The broken link-building method aided by keyword density

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). These can help people to quickly scan the page and find the information they’re looking for. Many small business owners …

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Should more importance be given to SERPs for search marketing?

Systems are changing and so local SEO is more important than ever for local businesses. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users …

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The broken link-building method aided by plugins

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. When it comes to out-competing competitor pages, you …

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The issue of full posts on archive pages

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Quality always trumps quantity. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google …

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SEO Is Not Dead

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Kiting internet trends is one of the most …

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Find ideas that Google identifies as semantically related

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. . If your site is using the same tags for all the pages …

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Headings and plugins

What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Avoid thin content and you’ll be able …

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Don’t let flowery language get in the way of a clear message

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. This is not good attention. Undoubtedly, the number of mobile/tablet …

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The mysterious world of html

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should …

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Aligning your goals in relation to offsite SEO

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. SEO has …

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Reasons that marketers love duplication

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Many local businesses want to improve their results in Google, but aren’t sure where to start. On the other hand, if the site it's on seems suspicious …

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Is your content visible in search results?

Some evergreen content lasts forever. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Search Engine Optimisation (SEO) is the …

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Search engine health checks should look at doorway sites

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 …

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Make it sufficiently broad in terms of javascript

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having …

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Succeeding in SEO means paying attention to html

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. When you …

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Can a techie truly understand bread crumbs

The search field of practice introduces analytical thinking with creativity and a dash of data. And the major definitive terms in your query are keywords. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great …

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Create content about html

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Before Google’s Panda updates, SEO efforts …

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Google ranking factors can be affected by web 2.0

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Be honest, and genuine. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in …

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Repurpose old page rank

If you want your website to rank well on Google, you’ll need to post high quality content. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than …

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Beginner's guide to canonical URLs

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. It’s important to monitor the backlinks your site …

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Take a customer focused approach to dynamic pages

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. If it does not already exist, thin content is easy enough to prevent. By putting out content, not only does …

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We've reached a tipping point when it comes to canonical URLs

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. SEO …

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Establish your position regarding keyword stuffing

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Search …

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Education is the best legacy when it comes to plugins

Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. The majority of web traffic is driven by the major search engines like Google, Yahoo …

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Types of site changes brought on by gateway sites

Search engines tend to penalize these less valuable pages in the search results. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in …

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Adopt a customer centric view of site submissions

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Use simple and obvious terms …

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Here's what industry insiders think about web crawlers

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Recent research has shown that …

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The secret behind analytics

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the …

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Building Relationships With Authoritative Local Sources

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save …

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Invest in keyword research

Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best …

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The mysterious world of RSS feeds

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. It is called …

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Make sure you know exactly what you're doing with html

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Google is one …

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SEO Is Not Dead

But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Whenever I speak …

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Bucket brigades based on doorway sites

Google is famously secretive about how it ranks local businesses. If you’ve written your content so that Google can understand it, you’re already doing a great job. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are …

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Focus on performance, user experience, and metrics

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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When your use of canonical URLs becomes obsessive

Search engines reward you for offering a thorough experience that’s likely to benefit other users. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you …

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Carve out time for concentrating on keyword density

Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search engine will increase the chances of your website being visited. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least …

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