Self-publishing Parasite SEO based purely on RSS feeds

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress …

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Don’t forget about link building

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. In business, regardless of the …

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Thinking about gateway sites makes everything OK

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool …

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Tell me more about conversion rates

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Over the last decade, Google has narrowed down its focus to ensure that …

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Boost site speed and utilise reporting

In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. Long page descriptions will only be partially shown in search results and short descriptions …

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Latest developments in doorway sites

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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Optimise your site, paying special attention to web 2.0

Search Engine Optimization is true scientific method that works. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in …

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Reasons why you cannot learn analytics well

Many questions consumers ask these apps are questions on what services are nearby. High authority links are great, but in my opinion, relevant links win the game every time. Search engines are the key to making your site more than a fading mirage in the desert. Reviewing Your Website’s …

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Rich, quality and unique content is the norm of today

Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively. The Internet a crowded and noisy place, so when you search for something online …

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Putting it All Together

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when …

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This SEO bird is definitely not going to fly

If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have …

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Clarification about web crawlers

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. If you have a simple HTML-based site, moving hosting providers is …

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My thoughts on comment spam

Is this project a competitor trying to look like someone else? Most companies use SEO to increase website traffic, which in turn, increases revenue. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an …

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Define your goals with regards to cloaking

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on …

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Generate keyword ideas

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain …

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Thinking about widgets makes everything OK

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky …

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Adjust your appearance in search by utilising indexed pages

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Originally, search engines indexed text on web …

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How to Find Acquisition Targets

To truly exist, a site needs steady traffic and a track record of providing good information. Organizations should take many factors into account when pursuing an SEO strategy. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. With …

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Remember that bounce rates make the web go round

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Create your site navigation in HTML or CSS

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. Conversions happen only when a …

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Let's talk about forums

Body keywords still have their use, however. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). This is extremely valuable because it can help you make more informed decisions regarding your business …

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Meaty meta descriptions may affect your scraping tactics

Why would the fact that engines don’t officially acknowledge social media matter? The purchase cycle can sometimes involve a large number of clicks. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders …

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Questions to ask about walled garden sites

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or …

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The reason everyone loves organic links

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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What's the story about link building

Links at the top of a page carry more weight than those further down. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of …

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Taboos about landing pages that you should know

That’s really easy, easy answer: it’s Google! Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links …

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Focus on performance, user experience, and stickiness

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. The key to success is balancing …

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The hidden agenda behind citations

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural …

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Focus on one website first

Search engines have no trouble finding the homepage for the blog. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Data must be sliced …

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The ultimate revelation of content

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. Google is pushing …

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Wait. Is trust rank really that simple?

JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. These constant changes in SEO strategies with Google’s change will never let Seo die. You would have already searched something on Google – when you …

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Why have non reciprocal links been so popular?

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. The semantic analysis of a link’s value does go deeper than just the …

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Developing measurable marketing tactics

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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Carve out time for concentrating on SEO

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. You just show up when they are looking for businesses like yours. For people who track their site’s ranking on Google Analytics on a daily basis, it …

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The broken link-building method aided by ROI

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the …

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More focus is put on bread crumbs

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Emphasizing fast results is what Google …

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Can LSI make a huge difference to search engine optimisation?

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Google Analytics tracks this traffic. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in …

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More importance is given to doorway sites

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of …

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Questions to ask about canonical URLs

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Make Sure Your Site Kicks Butt On Mobile

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Thinking about RSS feeds makes everything OK

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides …

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Tell me more about cloaking

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. For years, we’ve …

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How to diagnose authority sites related issues

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. SEO is technical, complicated, time-consuming and potentially dangerous. Be careful in monitoring your comments and delete those which you think are linked to spammy …

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The death of rankings

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Websites with …

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Unlocking the mystery of metrics

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. There are many different kinds of images which can complement your written content. At the heart of your local SEO campaign will be …

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