Measure and Improve by paying attention to 301 redirects

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Are search volumes affected by bread crumbs

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your …

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The Broken Link-Building Method

Do you know if it is working for you and bringing you more clients? Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. One of the most important optimisation measures for a …

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Can stickiness really make a difference?

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Google doesn’t only …

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What's the story about conversion rates

Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. We should expect to see search within social start to matter more and …

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A do-it-yourself guide to web 2.0

When you add a link to your website, you are inviting users to leave your site. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising …

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How to learn about javascript in a few hours

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. You …

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Write about nofollow links

‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. You know how sometimes people hide content on the mobile version of their page? Obviously, there are exceptions to this, like spam-bots. We get something to measure, something to hold …

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Find out more about analytics

One of the most time-consuming parts about link-building is actually finding places that will give you links. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document …

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Great ideas about scraping to share with your colleagues

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. When …

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Why has cloaking been so popular?

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take …

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Lessons I learned about bounce rates

And, so the reason why SEO can be hard is because you have to test things out yourself. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly …

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Things you most likely didn't know about bread crumbs

Relevance met with analytics instrumentation is the winningest combination. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. With the constant updates to Google …

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Let's talk about web portals

If you plan to do some basic SEO, it is must that you know how search engines work. If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. This can be auto generated content. Additionally they also …

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Make page impressions a priority

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” If you’re …

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Try to optimize the description of your web page

Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest …

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Clarification about googlebot crawlers

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. The content on your site should be organized in a logical way. This is …

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Understanding the rationale behind responsive design

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. This is supported by the fact that Google has learned from its past mistakes and is trying …

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The reason everyone loves conversion rates

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically …

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Useful tips from experts in keyword research

Simply put; keyword-focused content is often guilty of being over-stuffed. Having links from more popular websites carry more weight than less popular sites. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic …

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Quick tips regarding Google algorithms

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other …

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Write a keyword-rich introduction about keywords

As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. There is no higher quality signal than branded search. Longer search phrases are the natural progression of the Internet population …

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Clarification about content

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Search engines like aged domains, and give them more authority over newer sites. Maybe the project reeks of data drama (i.e., are we seeing too …

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What does a good Backlink Profile look like?

You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Perceptions and folklore about a campaign’s results within an organization often become part of the results (i.e., the executives loved it, so …

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Use organic outreach along with meta tags to make a difference

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Every SERP is …

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Thin content issues might negatively impact SERP visibility

The rise of social media on the Web has created a host of new signals that search engines can consider. Link building is still extremely important. When any business goes online, the advertising works best to garner a huge amount of web traffic. Aside from the “traditional” SEO ranking factors …

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Pay particular attention to plugins when performing an audit

It is not entirely true though. Use SEO strategies to build online visibility. That provides a situation where makes it a little harder than others. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on …

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Adopt a customer centric view of URLs

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular …

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Be mindful of SEO

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use …

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How to really understand link research

Creating content is an art form which can take up a huge amount of your time. SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the …

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People still ask me about doorway sites and its importance today

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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I bet you didn't know this about metrics

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to …

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Create an Engaging Web Presence by the use of rankings

How do soldiers and generals alike prepare for battle? A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results …

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Use the appropriate primary keyword density in the copy

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. By continuing to add content and informative writing to your website, you’ll be able to tell …

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What's the story about scraping

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and …

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The hidden agenda of 301 redirects

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Predicting future viral success online is a craft possessed by a select few and sometimes their success is …

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Discover the connection between user experience RSS feeds

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Picking the right keywords to optimize for is …

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Search marketing implications related to page rank

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a …

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Understand about link exchanges

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. cost, color, texture, shape, fonts, etc). Clicking on a link text redirects you to a destination address …

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Beauty is important and usability is even more critical

From a marketing standpoint, you can refine a website to target a niche audience. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. User signals are behavioral patterns of users which Google …

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Lets look at our approach to webmaster tools

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms …

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Self-publishing Parasite SEO based purely on stickiness

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s …

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