Clarification about web crawlers

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. If you have a simple HTML-based site, moving hosting providers is …

more ...

Consider keywords at the inception

The fastest turn around in organic traffic comes from small tweaks to existing pages. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places …

more ...

Types of site changes brought on by citations

However, much like onions (and ogres), SEO has many layers. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. To prove your value and make the most …

more ...


Find out more about analytics

One of the most time-consuming parts about link-building is actually finding places that will give you links. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document …

more ...

Great ideas about scraping to share with your colleagues

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. When …

more ...

Why has cloaking been so popular?

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take …

more ...

Headings and plugins

What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Avoid thin content and you’ll be able …

more ...

Lessons I learned about bounce rates

And, so the reason why SEO can be hard is because you have to test things out yourself. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly …

more ...

Things you most likely didn't know about bread crumbs

Relevance met with analytics instrumentation is the winningest combination. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. With the constant updates to Google …

more ...

Adopt a customer centric view of web portals

One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. For instance, a blog post providing special …

more ...


Great ideas about javascript to share with your colleagues

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site …

more ...

I bet you didn't know this about offsite SEO

In other words, with SEO, half the battle is won before it even starts. Let me explain. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their …

more ...


Let's talk about web portals

If you plan to do some basic SEO, it is must that you know how search engines work. If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. This can be auto generated content. Additionally they also …

more ...

Make a good use of nofollow links

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Stop marketing to audiences and instead market to customers at scale. What are they getting in exchange for coming to your site? Decisions must be made at the outset of any …

more ...

My thoughts on comment spam

Is this project a competitor trying to look like someone else? Most companies use SEO to increase website traffic, which in turn, increases revenue. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an …

more ...


Define your goals with regards to cloaking

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on …

more ...

Generate keyword ideas

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain …

more ...

Succeeding in SEO means paying attention to html

While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even …

more ...

Try to target a hungry crowd by paying attention to content

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Guest articles are a good way of improving your branding and getting …

more ...

What everyone ought to know about webmaster tools

Social is an ever-changing element that delivers relevant experiences. Test your website URL in Google’s Mobile Friendly test for this. This will not only improve your ranking, but will make your site much more valuable to your visitor. While it’s tempting to bribe your way into credibility, it …

more ...

Don’t let flowery language get in the way of a clear message

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. This is not good attention. Undoubtedly, the number of mobile/tablet …

more ...

Education is the best legacy when it comes to keyword research

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

more ...


Start simple, but don't forget javascript

Optimizing page titles for search is best done finding a balance between volume and intent. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it …

more ...

How to diagnose link research related issues

RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. Make it clear on your own Web site that you want links - ask for them directly and make it …

more ...


Thinking about widgets makes everything OK

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky …

more ...


Make page impressions a priority

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” If you’re …

more ...

Headings and text links

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! This is …

more ...


Should more importance be given to SEM for search marketing?

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Readability …

more ...


Try to optimize the description of your web page

Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest …

more ...


Adjust your appearance in search by utilising indexed pages

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Originally, search engines indexed text on web …

more ...

Adopt a customer centric view of cloaking

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to …

more ...


How to Find Acquisition Targets

To truly exist, a site needs steady traffic and a track record of providing good information. Organizations should take many factors into account when pursuing an SEO strategy. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. With …

more ...

Personalization counts: how does link research fit into this?

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. High-quality, timeless content performs better in search engines than short-lived articles. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to …

more ...

Clarification about googlebot crawlers

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

more ...

Naturally use the keyword throughout the content

When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. So many people overlook it. As you know, it’s not enough to just do “on page” corrections and create quality content. Amazing content—evergreen or not—is highly …

more ...

The mysterious world of html

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should …

more ...


Remember that bounce rates make the web go round

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

more ...

Start simple, but don't forget splogs

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

more ...