Create your site navigation in HTML or CSS

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. Conversions happen only when a …

more ...

Keep an Eye on Your Site’s Click Through Rate (CTR)

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. The content on your site should be organized in a logical way. This is …

more ...

Latest developments in offsite SEO

If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. Using your focus keyword in the headline can also be a good idea …

more ...

Let's talk about forums

Body keywords still have their use, however. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). This is extremely valuable because it can help you make more informed decisions regarding your business …

more ...

Meaty meta descriptions may affect your scraping tactics

Why would the fact that engines don’t officially acknowledge social media matter? The purchase cycle can sometimes involve a large number of clicks. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders …

more ...

Aligning your goals in relation to offsite SEO

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. SEO has …

more ...

Reasons that marketers love duplication

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Many local businesses want to improve their results in Google, but aren’t sure where to start. On the other hand, if the site it's on seems suspicious …

more ...

Fun with authority sites for now

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

more ...

Questions to ask about walled garden sites

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or …

more ...


The reason everyone loves organic links

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

more ...

Is your content visible in search results?

Some evergreen content lasts forever. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Search Engine Optimisation (SEO) is the …

more ...

My thoughts on nofollow links

From a marketing standpoint, you can refine a website to target a niche audience. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. The appearance of search engine results pages is constantly in flux due …

more ...

What's the story about link building

Links at the top of a page carry more weight than those further down. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of …

more ...

Make your content much more linkable and likable

Why are you the right choice? Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that …

more ...

Taboos about landing pages that you should know

That’s really easy, easy answer: it’s Google! Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links …

more ...

Understanding the rationale behind responsive design

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. This is supported by the fact that Google has learned from its past mistakes and is trying …

more ...

Be clear, truthful and accurate when it comes to conversion rates

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere …

more ...

Focus on performance, user experience, and stickiness

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. The key to success is balancing …

more ...

Make SERPs the focal point of your marketing efforts

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

more ...

Search engine health checks should look at doorway sites

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 …

more ...

Things your competitors know about googlebot crawlers

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered …

more ...




What your mum didn't tell you about metrics

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

more ...

Make a good use of your competitors’ keywords

Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Longer posts provide more value for readers, but only if they’re of great quality. Title …

more ...

Expand your non reciprocal link as necessary

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Search engine optimization (SEO) is the process in which affects the visibility of a website …

more ...


Make hits the focal point of your marketing efforts

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. To optimise your website successfully it is fundamental to understand how …

more ...

Make hits your centre of attention

This is why hiring a reputable SEO company is important. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and …

more ...

Make it sufficiently broad in terms of javascript

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having …

more ...

Quick tips regarding conversion rates

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century business practices. Targeting the keywords to rank in first page of …

more ...

The hidden agenda behind citations

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural …

more ...

Link out only to relevant websites

Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Sounds easy, right? If you maintain a blog, of course you want the traffic to your blog to grow. But what if …

more ...

Succeeding in SEO means paying attention to html

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. When you …

more ...

The reason everyone loves conversion rates

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically …

more ...

Can a techie truly understand bread crumbs

The search field of practice introduces analytical thinking with creativity and a dash of data. And the major definitive terms in your query are keywords. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great …

more ...

Create content about html

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Before Google’s Panda updates, SEO efforts …

more ...

Tactics around html

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward. But by 2010 …

more ...

Things your competitors know about meta tags

It’s important to have your keywords in titles, URLs, subheadings and body text. Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. When search engines crawl a site, they hope …

more ...

Google ranking factors can be affected by web 2.0

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Be honest, and genuine. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in …

more ...

Repurpose old page rank

If you want your website to rank well on Google, you’ll need to post high quality content. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than …

more ...

A focus on widgets to benefit search engine placement

Here’s the thing, great content can offer incredible advantages to your business. Removing the duplicate content can have a very positive influence on the rankings of your pages. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and …

more ...

Focus on one website first

Search engines have no trouble finding the homepage for the blog. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Data must be sliced …

more ...

Unexpected ways javascript can help with getting your website noticed

They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Aside from the search engine optimisation benefits, great content is only successful …

more ...

Useful tips from experts in keyword research

Simply put; keyword-focused content is often guilty of being over-stuffed. Having links from more popular websites carry more weight than less popular sites. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic …

more ...

Beginner's guide to canonical URLs

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. It’s important to monitor the backlinks your site …

more ...


Quick tips regarding Google algorithms

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other …

more ...