The ultimate revelation of content

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. Google is pushing …

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Write a keyword-rich introduction about keywords

As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. There is no higher quality signal than branded search. Longer search phrases are the natural progression of the Internet population …

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Clarification about content

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Search engines like aged domains, and give them more authority over newer sites. Maybe the project reeks of data drama (i.e., are we seeing too …

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How to survive your first encounter with RSS feeds

Machine learning is a part Google’s algorithms. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. To prepare for voice search, you …

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Thinking about web 2.0 makes everything OK

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. When you do the same search queries over time, it will start to become clear what is trending up and down. It’s no surprise that customers are tired of being sold …

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Wait. Is trust rank really that simple?

JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. These constant changes in SEO strategies with Google’s change will never let Seo die. You would have already searched something on Google – when you …

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What does a good Backlink Profile look like?

You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Perceptions and folklore about a campaign’s results within an organization often become part of the results (i.e., the executives loved it, so …

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Why have non reciprocal links been so popular?

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. The semantic analysis of a link’s value does go deeper than just the …

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High advertisement ratio can be mitigated by using landing pages

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: A title should be 50-60 characters and a description should be 155-160 characters. A well-curated email list can drive revenue …

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Take a customer focused approach to dynamic pages

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. If it does not already exist, thin content is easy enough to prevent. By putting out content, not only does …

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Use organic outreach along with meta tags to make a difference

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Every SERP is …

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Takeaway tips for link building

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Google consistently changes its preferences as to what …

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Thin content issues might negatively impact SERP visibility

The rise of social media on the Web has created a host of new signals that search engines can consider. Link building is still extremely important. When any business goes online, the advertising works best to garner a huge amount of web traffic. Aside from the “traditional” SEO ranking factors …

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Self-publishing Parasite SEO based purely on bounce rates

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create …

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Wait. Are 301 redirects really that simple?

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans …

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We've reached a tipping point when it comes to canonical URLs

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. SEO …

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What's the story about backlinks

of your site and what has changed since last time. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Businesses that stick to …

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Pay particular attention to plugins when performing an audit

It is not entirely true though. Use SEO strategies to build online visibility. That provides a situation where makes it a little harder than others. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on …

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Design + link bait = Greatness

Is this project a competitor trying to look like someone else? Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. We all know that getting backlinks (a.k.a …

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Education is the best legacy when it comes to landing pages

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Google reshaped its search algorithm to deal with the …

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Why hits matter

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. This means that search engines are starting to give …

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Establish your position regarding keyword stuffing

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Search …

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Adopt a customer centric view of URLs

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular …

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Developing measurable marketing tactics

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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Education is the best legacy when it comes to plugins

Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. The majority of web traffic is driven by the major search engines like Google, Yahoo …

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Make text links a priority

By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making …

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Be mindful of SEO

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use …

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Carve out time for concentrating on SEO

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. You just show up when they are looking for businesses like yours. For people who track their site’s ranking on Google Analytics on a daily basis, it …

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How to really understand link research

Creating content is an art form which can take up a huge amount of your time. SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the …

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People still ask me about doorway sites and its importance today

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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The broken link-building method aided by ROI

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the …

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Types of site changes brought on by gateway sites

Search engines tend to penalize these less valuable pages in the search results. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in …

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Under the Google radar

Check the company’s reputation, have any of their clients had a Google penalty? To be able to write comfortably for different industries can take a lot of time and research. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about …

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What your mum didn't tell you about conversion rates

You have to schedule daily time into your routine for the SEO attempt. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Search optimization is not only reading and …

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Write a 1000+ words article about CTR

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Backlinks give the impression that you're an authority in your given industry. Google …

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Adopt a customer centric view of site submissions

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Use simple and obvious terms …

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Clarification about doorway sites

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting …

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More focus is put on bread crumbs

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Emphasizing fast results is what Google …

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I bet you didn't know this about metrics

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to …

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Its all about inbound links

In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. So getting your website …

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Make metrics the focal point of your marketing efforts

While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before …

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The hidden agenda of indexed pages

Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Perfect …

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Can LSI make a huge difference to search engine optimisation?

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Google Analytics tracks this traffic. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in …

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Conversions are Truly the Only Thing that Matters

While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising …

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Here's what industry insiders think about web crawlers

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Recent research has shown that …

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