The secret behind analytics

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the …

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Adopt a customer centric view of comment spam

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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More importance is given to doorway sites

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of …

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Building Relationships With Authoritative Local Sources

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save …

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Invest in keyword research

Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best …

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The mysterious world of RSS feeds

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. It is called …

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Create an Engaging Web Presence by the use of rankings

How do soldiers and generals alike prepare for battle? A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results …

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Use the appropriate primary keyword density in the copy

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. By continuing to add content and informative writing to your website, you’ll be able to tell …

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What's the story about scraping

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and …

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Why your digital marketing strategy should centre around forums

However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last …

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Make sure you know exactly what you're doing with html

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Google is one …

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SEO Is Not Dead

But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Whenever I speak …

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Bucket brigades based on doorway sites

Google is famously secretive about how it ranks local businesses. If you’ve written your content so that Google can understand it, you’re already doing a great job. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are …

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Focus on performance, user experience, and metrics

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Questions to ask about canonical URLs

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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The hidden agenda of 301 redirects

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Predicting future viral success online is a craft possessed by a select few and sometimes their success is …

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Discover the connection between user experience RSS feeds

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Picking the right keywords to optimize for is …

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Increase Organic Traffic by the manipulation of anchor text

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links …

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Make Sure Your Site Kicks Butt On Mobile

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Search marketing implications related to page rank

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a …

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Thinking about RSS feeds makes everything OK

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides …

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Understand about link exchanges

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. cost, color, texture, shape, fonts, etc). Clicking on a link text redirects you to a destination address …

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You must have a strong web foundation

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Instead of simply copying these phrases, youull write your content with the intent …

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Tell me more about cloaking

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. For years, we’ve …

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Optimise your site, paying special attention to keyword density

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Google’s Panda update was aimed at improving the quality of search results for their users. To add a map to your website, you need to include code from Google Developers. Along with the …

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When your use of canonical URLs becomes obsessive

Search engines reward you for offering a thorough experience that’s likely to benefit other users. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you …

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How to diagnose authority sites related issues

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. SEO is technical, complicated, time-consuming and potentially dangerous. Be careful in monitoring your comments and delete those which you think are linked to spammy …

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The death of rankings

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Websites with …

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Beauty is important and usability is even more critical

From a marketing standpoint, you can refine a website to target a niche audience. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. User signals are behavioral patterns of users which Google …

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Reasons why you cannot learn anchor text well

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds …

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Concentrate on actionable analytics

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Search behavior is always changing, so search engine companies keep improving their …

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Lets look at our approach to webmaster tools

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms …

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Self-publishing Parasite SEO based purely on stickiness

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s …

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Things that make you love and hate scraping

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the …

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Unlocking the mystery of metrics

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. There are many different kinds of images which can complement your written content. At the heart of your local SEO campaign will be …

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Write a 1000+ words article about sitemaps

The best way to impact your website's domain authority is to institute best SEO practices. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. They were searching with clunky phrases like “flower delivery new york.” Now …

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Aligning your goals in relation to dynamic pages

Backlinks can bring in highly targeted, valuable traffic from referring websites. If resources are sufficient, it’s ideal to have both in-house and agency search marketers collaborating together. Search engines will not consider your site to be an authority if the links are only emanating from one type of source …

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