The secret behind CTR

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. For this reason, satisfying user interest should always be a priority throughout …

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Education is the best legacy when it comes to CTR

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for …

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Everything you need to know about quality

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in …

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Hidden facts about Google algorithms

Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. This isn't the case, however. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Roundup posts are …

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Carve out time for concentrating on hits

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. You certainly don’t want to see your visitors land on your home page and immediately bounce …

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Carve out time for concentrating on keyword density

Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search engine will increase the chances of your website being visited. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least …

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I bet you didn't know this about mobile search

The content that is not generated by a human after due thought is basically thin content. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords …

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Tactics around indexed pages

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through …

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Adjust your appearance in search by utilising html

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more …

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Here's what industry insiders think about web portals

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Looking at SEO from this perspective can make it easier to understand and easier to execute white …

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The secret behind CTR

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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The hidden agenda of html

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media …

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How to focus on stickiness

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. There is no registration or …

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Don’t forget long tail search

Develop SEO-enabled content from creation that is ready to deliver across all devices. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content …

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Adjust your appearance in search by utilising ROI

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page …

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Create an Engaging Web Presence by the use of canonical URLs

Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a major role in determining search engine results. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity …

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Headings and anchor text

Remember the last time you wanted to find a place to eat or solve a problem at home? Google is interested in what the user does after they are on your site. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t …

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High advertisement ratio can be mitigated by using ROI

You can create your own hashtag and use it instantly. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. SEO is a time consuming effort which most people running an online business do not have. Content curation is …

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Things your competitors know about long tail search

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Google checks technical features of your site like site load …

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Define your goal

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing …

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Maybe web 2.0 will be a thing of the past

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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SEO LSI keyword best practice

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts …

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The first indication should be hosting location

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much …

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Think about metrics from the start

Now that you know what is thin content according to Google, how to avoid thin content penalty? Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase …

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Create content about anchor text

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the …

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Things you most likely didn't know about scraping

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Google automatically detects which pages answer the users’ query automatically and then …

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I urge you to think about inbound links

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag While you …

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Little nuances add up when it comes to SEO success

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has …

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Write about white hat SEO

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still …

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Create an Engaging Web Presence by the use of forums

Developing a comprehensive white-hat strategy is absolutely essential for your business. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). “Dwell time” is the amount of time visitors spend on your website and it can affect …

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Great ideas about SEO campaigns to share with your colleagues

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Many …

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How do you feel about SEM now?

What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Links still matter. We should just think of them differently. Consider whether the links you attract …

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Useful tips from experts in landing pages

When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere …

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Earning links to establish power

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. The reason relevant backlinks are so important is because Google will actually …

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More importance is given to conversion rates

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is …

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Keep an eye on duplicate content

Make sure to budget appropriately. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search …

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Unlocking the mystery of RSS feeds

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. The solution that this site implemented was to add internal canonical tags to all the pages. Good sitemaps help humans to …

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