We've reached a tipping point when it comes to blogs

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Your Customers are searching their query in different ways

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and …

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Gather Referring Domains for your website

There are conspiracy theorists for almost everything, I guess. I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! The better the SEO, the higher the rank will be, and the higher the traffic will …

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What's the story about static pages

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Hidden facts about link research

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic …

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Find a simple guide to CTR and read up about it

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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Small but important things to observe about SEO

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about …

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Beginner's guide to cloaking

Google Trends – Another free tool from the ever-generous Google. SEO yields tangible, measurable KPIs. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you …

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Lessons I've learned from organic links

There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it …

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Bucket brigades based on organic links

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ Testing and tracking how …

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Difficult things about search engine spiders

SEO and content marketing go hand in hand. Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. It doesn’t care how pretty your call to action is, or how slink your content is arranged. We recommend page titles are between …

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Search marketing implications related to citations

With regards to SEO sharing your content increase the chances of your content being discovered faster and in turn enabling it to appear in the index quicker. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and …

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The back story of SEM

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. We all know that when it comes to link building, we aim for the authority links …

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The hidden agenda behind scraping

Link building is also spreading brand awareness and capturing referral traffic. So, you get out your phone and head to Google searching for a last-minute gift. This is an extremely common issue with eCommerce websites. There's a lot of misinformation online when it comes to SEO. It seems that over …

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This story about hits will haunt you forever

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. People won't link to your content unless they see it. At the same …

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Write about link research

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Mobile does not necessarily mean on the go. Studies find that people often grab the …

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