Thinking about gateway sites makes everything OK

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool …

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More focus is put on page impressions

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

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Rich, quality and unique content is the norm of today

Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively. The Internet a crowded and noisy place, so when you search for something online …

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Follow SEO best-practices

Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. All internal links …

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Lessons I learned about bounce rates

And, so the reason why SEO can be hard is because you have to test things out yourself. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly …

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Great ideas about javascript to share with your colleagues

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site …

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Education is the best legacy when it comes to keyword research

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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How to diagnose link research related issues

RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. Make it clear on your own Web site that you want links - ask for them directly and make it …

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The mysterious world of html

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should …

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Create your site navigation in HTML or CSS

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. Conversions happen only when a …

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Understanding the rationale behind responsive design

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. This is supported by the fact that Google has learned from its past mistakes and is trying …

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Focus on performance, user experience, and stickiness

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. The key to success is balancing …

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Things your competitors know about googlebot crawlers

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered …

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Make hits your centre of attention

This is why hiring a reputable SEO company is important. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and …

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Focus on one website first

Search engines have no trouble finding the homepage for the blog. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Data must be sliced …

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Write a keyword-rich introduction about keywords

As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. There is no higher quality signal than branded search. Longer search phrases are the natural progression of the Internet population …

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What's the story about backlinks

of your site and what has changed since last time. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Businesses that stick to …

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You must have a strong web foundation

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Instead of simply copying these phrases, youull write your content with the intent …

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The death of rankings

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Websites with …

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Things that make you love and hate scraping

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the …

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Education is the best legacy when it comes to CTR

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for …

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Tactics around indexed pages

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through …

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High advertisement ratio can be mitigated by using ROI

You can create your own hashtag and use it instantly. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. SEO is a time consuming effort which most people running an online business do not have. Content curation is …

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Define your goal

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing …

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Maybe web 2.0 will be a thing of the past

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Write about white hat SEO

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still …

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Write about link research

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Mobile does not necessarily mean on the go. Studies find that people often grab the …

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