Boost site speed and utilise reporting

In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. Long page descriptions will only be partially shown in search results and short descriptions …

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Write about backlinks

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. Every page should be given a title that …

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Latest developments in doorway sites

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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Find ideas that Google identifies as semantically related

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. . If your site is using the same tags for all the pages …

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I bet you didn't know this about offsite SEO

In other words, with SEO, half the battle is won before it even starts. Let me explain. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their …

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Let's talk about web portals

If you plan to do some basic SEO, it is must that you know how search engines work. If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. This can be auto generated content. Additionally they also …

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Make page impressions a priority

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” If you’re …

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Aligning your goals in relation to offsite SEO

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. SEO has …

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Search engine health checks should look at doorway sites

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 …

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Make a good use of your competitors’ keywords

Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Longer posts provide more value for readers, but only if they’re of great quality. Title …

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What does a good Backlink Profile look like?

You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Perceptions and folklore about a campaign’s results within an organization often become part of the results (i.e., the executives loved it, so …

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Use organic outreach along with meta tags to make a difference

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Every SERP is …

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Design + link bait = Greatness

Is this project a competitor trying to look like someone else? Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. We all know that getting backlinks (a.k.a …

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Building Relationships With Authoritative Local Sources

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save …

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Increase Organic Traffic by the manipulation of anchor text

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links …

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Concentrate on actionable analytics

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Search behavior is always changing, so search engine companies keep improving their …

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Keep an eye on duplicate content

Make sure to budget appropriately. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search …

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Unlocking the mystery of RSS feeds

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. The solution that this site implemented was to add internal canonical tags to all the pages. Good sitemaps help humans to …

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