Understand about SERPs

If a site is using fancier services like Rackspace or Akamai, then they’re probably serious about their performance. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you …

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Make CTR your centre of attention

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you …

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Don’t forget about link building

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. In business, regardless of the …

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The broken link-building method aided by plugins

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. When it comes to out-competing competitor pages, you …

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The hidden agenda of search engine spiders

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. Since the ascent of Google as the world’s #1 search engine, links have been the primary …

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This story about link bait will haunt you forever

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Adopt a customer centric view of web portals

One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. For instance, a blog post providing special …

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Let's talk about forums

Body keywords still have their use, however. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). This is extremely valuable because it can help you make more informed decisions regarding your business …

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Reasons that marketers love duplication

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Many local businesses want to improve their results in Google, but aren’t sure where to start. On the other hand, if the site it's on seems suspicious …

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Make SERPs the focal point of your marketing efforts

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Tactics around html

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward. But by 2010 …

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A focus on widgets to benefit search engine placement

Here’s the thing, great content can offer incredible advantages to your business. Removing the duplicate content can have a very positive influence on the rankings of your pages. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and …

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Thin content issues might negatively impact SERP visibility

The rise of social media on the Web has created a host of new signals that search engines can consider. Link building is still extremely important. When any business goes online, the advertising works best to garner a huge amount of web traffic. Aside from the “traditional” SEO ranking factors …

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How to really understand link research

Creating content is an art form which can take up a huge amount of your time. SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the …

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What your mum didn't tell you about conversion rates

You have to schedule daily time into your routine for the SEO attempt. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Search optimization is not only reading and …

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Adopt a customer centric view of site submissions

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Use simple and obvious terms …

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Clarification about doorway sites

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting …

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More focus is put on bread crumbs

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Emphasizing fast results is what Google …

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Here's what industry insiders think about web crawlers

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Recent research has shown that …

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Understand about link exchanges

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. cost, color, texture, shape, fonts, etc). Clicking on a link text redirects you to a destination address …

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Beauty is important and usability is even more critical

From a marketing standpoint, you can refine a website to target a niche audience. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. User signals are behavioral patterns of users which Google …

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Unlocking the mystery of metrics

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. There are many different kinds of images which can complement your written content. At the heart of your local SEO campaign will be …

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Carve out time for concentrating on keyword density

Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search engine will increase the chances of your website being visited. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least …

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The secret behind CTR

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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Think about metrics from the start

Now that you know what is thin content according to Google, how to avoid thin content penalty? Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase …

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Create content about anchor text

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the …

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Little nuances add up when it comes to SEO success

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has …

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Lessons I've learned from organic links

There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it …

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Search marketing implications related to citations

With regards to SEO sharing your content increase the chances of your content being discovered faster and in turn enabling it to appear in the index quicker. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and …

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