Self-publishing Parasite SEO based purely on RSS feeds

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress …

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Things you most likely didn't know about bread crumbs

Relevance met with analytics instrumentation is the winningest combination. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. With the constant updates to Google …

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Headings and text links

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! This is …

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Adopt a customer centric view of cloaking

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to …

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Start simple, but don't forget splogs

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Meaty meta descriptions may affect your scraping tactics

Why would the fact that engines don’t officially acknowledge social media matter? The purchase cycle can sometimes involve a large number of clicks. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders …

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What's the story about link building

Links at the top of a page carry more weight than those further down. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of …

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Repurpose old page rank

If you want your website to rank well on Google, you’ll need to post high quality content. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than …

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Quick tips regarding Google algorithms

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other …

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How to survive your first encounter with RSS feeds

Machine learning is a part Google’s algorithms. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. To prepare for voice search, you …

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Pay particular attention to plugins when performing an audit

It is not entirely true though. Use SEO strategies to build online visibility. That provides a situation where makes it a little harder than others. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on …

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Why hits matter

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. This means that search engines are starting to give …

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People still ask me about doorway sites and its importance today

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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The broken link-building method aided by ROI

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the …

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Conversions are Truly the Only Thing that Matters

While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising …

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More importance is given to doorway sites

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of …

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Invest in keyword research

Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best …

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Focus on performance, user experience, and metrics

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Adjust your appearance in search by utilising ROI

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page …

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The first indication should be hosting location

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much …

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Beginner's guide to cloaking

Google Trends – Another free tool from the ever-generous Google. SEO yields tangible, measurable KPIs. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you …

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