SEO Errors and How to Remedy Them

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. The truth …

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One important aspect is link bait

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! In …

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Never underestimate the influence of splogs

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. A short click, on the other hand, is when a user …

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How to Find Acquisition Targets

To truly exist, a site needs steady traffic and a track record of providing good information. Organizations should take many factors into account when pursuing an SEO strategy. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. With …

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Latest developments in offsite SEO

If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. Using your focus keyword in the headline can also be a good idea …

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Taboos about landing pages that you should know

That’s really easy, easy answer: it’s Google! Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links …

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Make hits the focal point of your marketing efforts

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. To optimise your website successfully it is fundamental to understand how …

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Things your competitors know about meta tags

It’s important to have your keywords in titles, URLs, subheadings and body text. Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. When search engines crawl a site, they hope …

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The secret behind analytics

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the …

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Adopt a customer centric view of comment spam

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Use the appropriate primary keyword density in the copy

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. By continuing to add content and informative writing to your website, you’ll be able to tell …

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What's the story about scraping

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and …

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SEO Is Not Dead

But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Whenever I speak …

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How to diagnose authority sites related issues

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. SEO is technical, complicated, time-consuming and potentially dangerous. Be careful in monitoring your comments and delete those which you think are linked to spammy …

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How to focus on stickiness

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. There is no registration or …

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