How to learn about javascript in a few hours

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. You …

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What everyone ought to know about webmaster tools

Social is an ever-changing element that delivers relevant experiences. Test your website URL in Google’s Mobile Friendly test for this. This will not only improve your ranking, but will make your site much more valuable to your visitor. While it’s tempting to bribe your way into credibility, it …

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Should more importance be given to SEM for search marketing?

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Readability …

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Fun with authority sites for now

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Questions to ask about walled garden sites

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or …

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Make it sufficiently broad in terms of javascript

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having …

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Link out only to relevant websites

Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write an evergreen content). Sounds easy, right? If you maintain a blog, of course you want the traffic to your blog to grow. But what if …

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Can a techie truly understand bread crumbs

The search field of practice introduces analytical thinking with creativity and a dash of data. And the major definitive terms in your query are keywords. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great …

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Takeaway tips for link building

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Google consistently changes its preferences as to what …

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Make metrics the focal point of your marketing efforts

While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before …

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Can LSI make a huge difference to search engine optimisation?

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Google Analytics tracks this traffic. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in …

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The mysterious world of RSS feeds

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. It is called …

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The hidden agenda of html

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media …

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Don’t forget long tail search

Develop SEO-enabled content from creation that is ready to deliver across all devices. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content …

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Create an Engaging Web Presence by the use of canonical URLs

Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a major role in determining search engine results. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity …

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The back story of SEM

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. We all know that when it comes to link building, we aim for the authority links …

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This story about hits will haunt you forever

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. People won't link to your content unless they see it. At the same …

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