A focus on gateway sites to benefit search engine placement

Web development is one of the most important pieces of an SEO program. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. The Web search engines make use …

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Are search volumes affected by bread crumbs

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your …

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A do-it-yourself guide to web 2.0

When you add a link to your website, you are inviting users to leave your site. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising …

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Find out more about analytics

One of the most time-consuming parts about link-building is actually finding places that will give you links. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document …

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Make a good use of nofollow links

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Stop marketing to audiences and instead market to customers at scale. What are they getting in exchange for coming to your site? Decisions must be made at the outset of any …

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Generate keyword ideas

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain …

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Start simple, but don't forget javascript

Optimizing page titles for search is best done finding a balance between volume and intent. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it …

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Succeeding in SEO means paying attention to html

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. When you …

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The ultimate revelation of content

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. Google is pushing …

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Thinking about web 2.0 makes everything OK

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. When you do the same search queries over time, it will start to become clear what is trending up and down. It’s no surprise that customers are tired of being sold …

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We've reached a tipping point when it comes to canonical URLs

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. SEO …

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Carve out time for concentrating on SEO

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. You just show up when they are looking for businesses like yours. For people who track their site’s ranking on Google Analytics on a daily basis, it …

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I bet you didn't know this about metrics

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to …

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Create an Engaging Web Presence by the use of rankings

How do soldiers and generals alike prepare for battle? A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results …

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The hidden agenda of 301 redirects

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Predicting future viral success online is a craft possessed by a select few and sometimes their success is …

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Tell me more about cloaking

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. For years, we’ve …

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When your use of canonical URLs becomes obsessive

Search engines reward you for offering a thorough experience that’s likely to benefit other users. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you …

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Here's what industry insiders think about web portals

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Looking at SEO from this perspective can make it easier to understand and easier to execute white …

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How do you feel about SEM now?

What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Links still matter. We should just think of them differently. Consider whether the links you attract …

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We've reached a tipping point when it comes to blogs

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Hidden facts about link research

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic …

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