Can stickiness really make a difference?

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Google doesn’t only …

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The worst advice I've heard about domain authority

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. Website optimization is a long-term process which requires carefully tracking all your …

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SEO Is Not Dead

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Kiting internet trends is one of the most …

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Write about nofollow links

‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. You know how sometimes people hide content on the mobile version of their page? Obviously, there are exceptions to this, like spam-bots. We get something to measure, something to hold …

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Types of site changes brought on by citations

However, much like onions (and ogres), SEO has many layers. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. To prove your value and make the most …

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Don’t let flowery language get in the way of a clear message

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. This is not good attention. Undoubtedly, the number of mobile/tablet …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. The content on your site should be organized in a logical way. This is …

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My thoughts on nofollow links

From a marketing standpoint, you can refine a website to target a niche audience. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. The appearance of search engine results pages is constantly in flux due …

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What your mum didn't tell you about metrics

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Adopt a customer centric view of URLs

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular …

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Write a 1000+ words article about CTR

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Backlinks give the impression that you're an authority in your given industry. Google …

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Make sure you know exactly what you're doing with html

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Google is one …

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Questions to ask about canonical URLs

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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Reasons why you cannot learn anchor text well

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds …

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Write a 1000+ words article about sitemaps

The best way to impact your website's domain authority is to institute best SEO practices. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. They were searching with clunky phrases like “flower delivery new york.” Now …

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Hidden facts about Google algorithms

Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. This isn't the case, however. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Roundup posts are …

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Things your competitors know about long tail search

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Google checks technical features of your site like site load …

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Things you most likely didn't know about scraping

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Google automatically detects which pages answer the users’ query automatically and then …

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Create an Engaging Web Presence by the use of forums

Developing a comprehensive white-hat strategy is absolutely essential for your business. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). “Dwell time” is the amount of time visitors spend on your website and it can affect …

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Small but important things to observe about SEO

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about …

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Difficult things about search engine spiders

SEO and content marketing go hand in hand. Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. It doesn’t care how pretty your call to action is, or how slink your content is arranged. We recommend page titles are between …

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