Should more importance be given to SERPs for search marketing?

Systems are changing and so local SEO is more important than ever for local businesses. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users …

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Tell me more about conversion rates

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Over the last decade, Google has narrowed down its focus to ensure that …

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Reasons why marketers love link exchanges

Almost every business with international expansion on the brain will end up conducting some sort of market research. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge …

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The issue of full posts on archive pages

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Quality always trumps quantity. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google …

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Why has cloaking been so popular?

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take …

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Define your goals with regards to cloaking

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on …

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Try to target a hungry crowd by paying attention to content

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Guest articles are a good way of improving your branding and getting …

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Personalization counts: how does link research fit into this?

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. High-quality, timeless content performs better in search engines than short-lived articles. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to …

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Remember that bounce rates make the web go round

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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The reason everyone loves organic links

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Expand your non reciprocal link as necessary

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Search engine optimization (SEO) is the process in which affects the visibility of a website …

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Create content about html

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Before Google’s Panda updates, SEO efforts …

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Google ranking factors can be affected by web 2.0

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Be honest, and genuine. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in …

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Wait. Are 301 redirects really that simple?

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans …

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Education is the best legacy when it comes to landing pages

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Google reshaped its search algorithm to deal with the …

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Establish your position regarding keyword stuffing

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Search …

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Developing measurable marketing tactics

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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Make text links a priority

By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making …

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Why your digital marketing strategy should centre around forums

However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last …

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Self-publishing Parasite SEO based purely on stickiness

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s …

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