Measure and Improve by paying attention to 301 redirects

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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This SEO bird is definitely not going to fly

If the URL hasn’t been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn’t exist. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have …

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Great ideas about scraping to share with your colleagues

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. When …

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My thoughts on comment spam

Is this project a competitor trying to look like someone else? Most companies use SEO to increase website traffic, which in turn, increases revenue. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an …

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Try to optimize the description of your web page

Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest …

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Adjust your appearance in search by utilising indexed pages

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Originally, search engines indexed text on web …

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Clarification about googlebot crawlers

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Be clear, truthful and accurate when it comes to conversion rates

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere …

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The hidden agenda behind citations

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural …

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The reason everyone loves conversion rates

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically …

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Unexpected ways javascript can help with getting your website noticed

They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Aside from the search engine optimisation benefits, great content is only successful …

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Why have non reciprocal links been so popular?

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. The semantic analysis of a link’s value does go deeper than just the …

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Its all about inbound links

In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. So getting your website …

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Thinking about RSS feeds makes everything OK

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides …

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Optimise your site, paying special attention to keyword density

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Google’s Panda update was aimed at improving the quality of search results for their users. To add a map to your website, you need to include code from Google Developers. Along with the …

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Lets look at our approach to webmaster tools

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms …

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The secret behind CTR

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. For this reason, satisfying user interest should always be a priority throughout …

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Everything you need to know about quality

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in …

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More importance is given to conversion rates

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is …

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Gather Referring Domains for your website

There are conspiracy theorists for almost everything, I guess. I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! The better the SEO, the higher the rank will be, and the higher the traffic will …

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